Cocoa metro in news:

 

Improper Bostonian bestows imperative status on Cocoa Metro

 

 

 

Boston Globe . December 2009 . by Lisa Zwirn

Dark chocolate fans who normally shun milk chocolate can now enjoy Cocoa Metro Dark Drinking Chocolate ($5 for 32 ounces), made with Belgian Callebaut natural cocoa, and plenty of it. It tastes richer, thicker, and more intensely chocolaty than most other chocolate milks. Even made with 2 percent low-fat milk, Cocoa Metro is about half the fat and calories of ice cream: 240 calories for 1 cup. The milk comes from Vermont cows; it’s custom blended at a Massachusetts dairy and sold in handsome old-fashioned, returnable glass bottles. Drink chocolate and support local agriculture.

 

Business Week . November 2009 . by Di Meglio

Putting Passion to Work

Looking at business school and the startup as a long-term investment gets some MBA students through the sleepless nights. Passion about their ideas helps, too. Michael Dunford, who is expected to graduate from Babson's evening MBA in December 2010, and his wife Elizabeth, are chocolate lovers. Before Dunford entered school, he had an idea for a store selling chocolate products from around the world. Through his research, he and his wife decided that a high-end chocolate milk product was missing from the market, and that they could fill that niche. "Starbucks had done it for coffee, but no one had done it with chocolate," says Dunford.

With 10 years of marriage under their belt, the Dunfords went to work in their kitchen creating a recipe for decadent chocolate milk—a big step up from the kind your kids are drinking, says Dunford. The two made the recipe by themselves and are working diligently to build the company Cocoa Metro, says Dunford. They've beaten their sales projections, received help from the school especially with PR efforts, and received the first shipment of bottles recently. They won't easily give up their aspirations, says Dunford.